- Posted on December 18, 2014
Save Himroo the 600 year old hand woven medieval art. Himroo has a history which will emotionally connect you with it. Nobel families have patronized Himroo from the times of Mohammad Tughlaq to Nizam of Hyderabad.Even traveler Marco Polo was so impressed with Himroo that he clearly mentioned in his travel dairy about the unique fabric that was gifted to him during his travel to the Deccan region of India. British officer Meadow Taylor said that the threads were far superior to European gold and silver. Himroo is one of the oldest weaving traditions still alive.
Himroo uses the same technique as the craftsmen from the past, with a few innovations that were introduced by master craftsman Abdul Hameed Qureshi who revolutionized the Himroo industry in 1960's-70's. We produce genuine Himroo at our weaving factory located in Aurangabad. In 2012, the Maharashtra Government awarded the Aurangabad Himroo factory and the Qureshi family for excellence in textiles, at the hands of the then chief minister Prithviraj Chauhan, on the occasion of 50 years of industrialization in Aurangabad. We have been lucky to have inherited Himroo from our forefathers. Himroo showroom which is based in Aurangabad was the only tourist shopping centre from the late 1800 till early 1900's.
- We need your support to keep our century old business still running. We are running out of both time and money. The power-looms are set to take over our age old tradition of handlooms. Himroo fabric which is made both in cotton and silk in the Deccan region of India, is facing a shortage of skilled artisans and those who are already working with us are looking for other professions.
- Many traders are producing artificial Himroo textiles and exporting to the European and North American markets using Himroo’s name. The genuine Himroo is fast disappearing from the market and is being replaced by the fake ones.
- The Qureshi family is the only family that has kept alive this age old art but is finding it difficult to make any profits or retain its craftsman because of stiff competition from powerloom and traders selling fake Himroo products.
- The Aurangabad Himroo Factory which once housed more than 50 looms now houses only 3 looms because of high maintenance costs, electricity bills, cost of silk has also shot up which are making things even more difficult.
- Many traders who are selling non-genuine Himroo are using power-loom, which helps them in mass production of artificial Himroo, whereas the original Himroo is produced from a hand-loom and takes about 10 days minimum, which results in less variety.
- The state government does recognize the contribution of Himroo but fails to fund it appropriately.
What will the money be spent on
- We will need funds to bring back the skilled artisans who have been doing odd jobs to make a living. We want to bring them back to their real profession which is weaving. We plan on raising their wages so that they could be motivated to weave Himroo again.
- We also plan on starting a training camp for the youth to learn the art of Himroo weaving so that this medieval art form continues to survive.
- In order to meet the growing market and to meet the demands of the customers we will install more looms so that we can produce more variety.
- We also plan to have a sound presence on the internet to sell genuine Himroo products and protect gullible customers from fake Himroo traders online.
- We will also need funding for branding, marketing, distribution, packaging and shipping Himroo products worldwide.
- We also plan on using Social Media campaigns to raise awareness about Himroo and to help connect the customers to genuine Himroo manufacturers.